The CURE Foundation's - National Denim Day 2011

Like every year, ROE Logistics will be wearing denim on May 10th to support National Denim Day! Visit the Cure Foundation to receive your kit and see how you can help support this important cause!

In May 1997, the CURE Foundation inaugurated NATIONAL DENIM DAY, its main fundraiser. This event is held annually on the Tuesday following Mother's Day. Businesses, organizations and institutions across Canada are encouraged to allow employees, members and/or students to wear denim and receive CURE’s ‘pink flower’ ribbon in exchange for a suggested $5 donation. The Foundation also welcomes matching donations from corporations who wish to support their employees’ contributions to the fight against breast cancer.


According to statistics from the Canadian Cancer Society, 23,200 new cases of breast cancer in women and 180 new cases in men were diagnosed in 2010. Of these, 5,350 proved to be fatal.



“Wearing jeans has never been so important!”